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AI for Medical Affairs White Paper

How Cognitive Computing is Transforming Medical Affairs
Free 10-page White Paper
Sorcero 2019

Executive Summary

While artificial intelligence (AI) is a hot topic in healthcare and life sciences, the role of AI in Medical Affairs is often overlooked. At the same time, Medical Affairs itself is expanding and gaining importance, thus increasing the need for more sophisticated digital support tools.
The challenge is that most of the AI and machine learning (ML) solutions on the market today rely on large data sets and, therefore, they are not well suited for the majority of Medical Affairs functions. Consequently, Medical Affairs teams have been slow to adopt AI.
There are, however, new emerging cognitive computing technologies (a type of AI) that can augment and streamline numerous MA workflows

These workflows include :

  • Professional learning and development
  • Medical information and communications
  • Personalized stakeholder interactions
  • Immediate access to information
  • Content research and management
  • Measuring engagement, performance, and KPIs
Nonetheless, not all healthcare and pharma companies face the same Medical Affairs challenges. Therefore, identifying the key bottlenecks and finding the appropriate solutions for each individual company is critical. Furthermore, the new rules of digital engagement will only increase demand for frictionless access to more highly personalized, unbiased content.

AI trends in healthcare and pharma

Scarcely an industry exists that has not been caught up in the AI revolution. The healthcare and pharma sectors are not exceptions to this trend. Accenture estimated that AI applications could potentially create $150 billion in annual savings for the United States healthcare economy by 2026.

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