The Medical Affairs Professional Society (MAPS) 2025 Conference revealed artificial intelligence as the transformative force reshaping Medical Affairs practices across the pharmaceutical industry. While the conference covered various topics including omnichannel strategies, compliance frameworks, and global operations, AI applications dominated discussions as organizations shared their early implementation experiences, challenges, and visions for the future. This represented a significant shift from MAPS 2024 where discussions were more theoretical in nature. This summary examines key AI-related insights from MAPS 2025 and how the Sorcero Intelligence Platform™ directly addresses the industry’s most pressing needs
Insights management emerged as the foremost AI application area at MAPS 2025, with industry leaders consistently highlighting its strategic importance. Presentations revealed that leading organizations are rapidly moving beyond basic data collection toward sophisticated analytics that capture not just what healthcare professionals say, but why they hold certain opinions. This evolution requires advanced sentiment analysis capabilities, temporal tracking of changing perspectives, and cross-referencing of HCP identities across disparate data sources. Notably, several presentations from major companies like Pfizer candidly discussed the efficiency savings they are making with in-house developed systems alongside the challenges of validating and scaling these solutions.
The Sorcero Intelligence Platform™ directly addresses these challenges through its purpose-built medically-tuned AI. Unlike generic large language models or limited in-house systems, The Sorcero Intelligence Platform™ employs advanced sentiment analysis that identifies subtle nuances in HCP opinions, seamlessly links identities across data sources, and builds comprehensive engagement timelines. The platform’s Insights Playbook methodology provides structured guidance that helps field teams gather more meaningful information during interactions, creating a virtuous cycle of increasingly valuable data collection and analysis.
Medical value demonstration continues to challenge organizations across the industry, as evidenced by numerous MAPS sessions addressing this persistent pain point. While no single set of KPIs has emerged as the definitive standard, there was a distinct shift in optimism that we are closer than ever to defining and being able to measure patient impact. This evolution aligns with the MAPS : Measuring Value and Impact in Medical Affairs Standards and Guidance Document, which provides structured approaches to demonstrating impact beyond simple metrics. Sessions discussed hierarchical frameworks for impact measurement that remind that patient outcomes are the pinnacle of success and highlighted the importance of combining internal and external data sources for comprehensive assessment.
The Sorcero Intelligence Platform™ enables sophisticated medical value demonstration through customizable dashboards that incorporate MAPS 2025 KPI guidance measures, allowing medical teams to visualize and communicate impact in standardized formats. These dashboards are powered by advanced sentiment analysis that automatically links insights to strategic imperatives, creating clear connections between field activities and organizational priorities. The platform’s flexible data architecture combines internal and external sources into unified analytics, breaking down data silos that traditionally hamper comprehensive impact assessment. Every insight maintains complete traceability back to source materials, ensuring audit-readiness and compliance with increasingly stringent AI Audit requirements.
The adoption of AI in scientific communications was a focal point of multiple MAPS sessions, revealing both promising potential and significant limitations in current approaches. Detailed presentations from organizations like Takeda, Johnson & Johnson, and Indegene provided interesting assessments of their early implementations, which have yielded modest but not yet transformative time savings, typically in the range of 30-40%. Accuracy rates for AI-generated content, seemingly hovering around 70% when using general-purpose AI solutions although a promising starting point for manual correction, still falls short of their threshold expected in an area where precision is paramount. Plain language summaries (PLS) emerged as a key application area with significant potential, though speakers emphasized the need for specialized validation methodologies.
The Sorcero Intelligence Platform™ directly addresses these limitations through domain-specific medical AI trained extensively on life sciences literature, achieving significantly higher accuracy rates than general-purpose LLMs. The platform features advanced document processing capabilities that properly interpret tables, figures, and complex formatting—elements frequently mishandled by standard AI solutions. For plain language summaries, Sorcero offers purpose-built solutions that not only generate accessible content but also validate it against established readability and accuracy standards. The platform’s workflow integration maintains essential human oversight while maximizing efficiency, allowing medical writers to focus their expertise on refinement rather than initial drafting.
The MAPS 2025 Conference vividly portrays an industry at a critical inflection point in AI adoption.
Several strategic considerations emerged that align perfectly with Sorcero’s approach. First, integration has proven essential for meaningful adoption, with successful AI deployment requiring seamless integration into existing workflows rather than operating as standalone solutions. The Sorcero Intelligence Platform™ is designed for flexible integration with existing medical affairs technologies and processes, enhancing rather than disrupting established ways of working.
Second, the performance gap between specialized AI and generic solutions was a recurring theme across sessions. Sorcero’s domain-specific models, trained extensively on medical literature, deliver superior results compared to general-purpose LLMs, particularly in handling nuanced terminology and contextual understanding. Third, Medical Operations teams emerged as crucial change agents in technology adoption, serving as internal champions and implementation experts. The Scorcero Intelligence Platform is designed with these cross-functional specialists in mind, providing intuitive interfaces and comprehensive support resources that facilitate adoption.
Finally, regulatory considerations emerged as foundational requirements, with multiple speakers emphasizing that AI systems must incorporate compliance by design. The Sorcero Intelligence Platform™ includes comprehensive traceability and validation capabilities built from the ground up, ensuring every insight and recommendation can be traced back to its source for regulatory review and validation.
Against this evolving landscape, Sorcero’s purpose-built solution stands out by directly addressing the key challenges repeatedly identified by industry leaders. By delivering specialized solutions across the critical areas of Insights Management, Medical Value Demonstration, and Scientific Communications, Sorcero enables Medical Affairs organizations to unify and transform disparate data into cohesive, actionable intelligence; demonstrate measurable impact aligned with strategic imperatives; and communicate complex scientific concepts more effectively and efficiently.
This blog was developed based on analysis of presentations from the Medical Affairs Professional Society (MAPS) 2025 Conference. For more information about Sorcero’s AI solutions for Medical Affairs, Scientific Communications, and Safety, please contact info@sorcero.com.