While artificial intelligence (AI) is a hot topic in healthcare and life sciences, the role of AI in Medical Affairs is often overlooked. At the same time, Medical Affairs itself is expanding and gaining importance, thus increasing the need for more sophisticated digital support tools.
The challenge is that most of the AI and machine learning (ML) solutions on the market today rely on large data sets and, therefore, they are not well suited for the majority of Medical Affairs functions. Consequently, Medical Affairs teams have been slow to adopt AI.
There are, however, new emerging cognitive computing technologies (a type of AI) that can augment and streamline numerous MA workflows