Synchronizing Local & Global Insights for Medical Affairs Excellence

Global Medical Excellence through AI-Driven Insights

The company is a global pharmaceutical innovator driven by a long-term vision to lead in oncology and specialty medicine through proprietary therapeutic platforms. Within this strategic framework, the Medical Affairs organization serves as the critical conductor between scientific research and clinical practice. Medical Affairs is responsible for orchestrating global resources to capture the voice of the patient, generating high-value scientific evidence, and ensuring innovative treatments reach patients ethically and effectively to maximize therapeutic value worldwide.

The Global Medical Excellence team implemented the Sorcero Intelligence Platform™ as part of an AI transformation initiative to replace manual, administratively heavy reporting processes. With Sorcero, the organization unified its global and regional data into a single source of truth, accelerating insight discovery, enabling the organization to identify critical market signals, and aligning global strategies with local regional needs. This shift has transitioned the organization from a reactive reporting posture to a proactive, AI-augmented strategy that delivers a decisive advantage to building trust in the medical community.

The Challenge: Fragmented Intelligence and High Opportunity Cost

The global medical insights process previously involved a significant manual effort to effectively collate, review, and report on complex data across limited strategic imperatives and key listening topics. Despite existing agency services, internal efforts continued to carry a high opportunity cost, as internal medical experts were burdened with administrative tasks surrounding raw data summarization, adjudication, and local reporting. This manual reliance forced the team to analyze information in silos, making it difficult to share information between headquarters and regional teams.

Furthermore, the existing processes hindered the ability to conduct longitudinal analysis or identify emerging trends across different markets. Without a way to easily extract learnings from various international regions, global medical affairs struggled to set strategies that truly aligned with local needs. For the local teams, it was equally challenging to interpret global strategies for their specific audiences, often leading to misaligned efforts and missed KPIs.

The Solution: AI-Powered Field Medical Insights

The organization implemented Sorcero to unify disparate data sources into a centralized, AI-driven platform to provide instant visibility into medical insights and analytics.

Enterprise Data Integration: The platform ingested over 25,000 records from various sources, including CRM data, advisory board reports, medical inquiries, and long-form content like PDF, PPT, and Word files.
Intelligent Enrichment: Content is structured and enriched via medically tuned biomedical ontologies, allowing it to be organized by topic, theme, and strategic imperative.
Advanced AI Features: The solution included the Instant Insights Engine™ for immediate surfacing of key scientific evidence-backed answers, Scientific Sentiment™ for automatically tracking the medical voice of the customer, Intelligent Medical Themes™ for detecting emerging trends and topics across high volumes of interactions.

Local Insights and Global Strategy

The platform established a "virtuous cycle" of intelligence by facilitating a bidirectional flow between local field teams and global leadership. Locally, field medical teams use the platform as a sophisticated workbench to assemble recurring reports and receive AI-recommended insight collections, which reduces the manual burden of CRM exporting and translation. These local observations are then automatically enriched and aggregated into the global data pool, allowing global leads to identify insight signals emerging in specific regions before they become global trends. This interplay ensures that global strategy is informed by evidence collected at the local level, while local teams benefit from the broader context provided by the global insights perspective.

Stakeholder	Local Value (The Workbench)	Global Impact (The Command Center)
Regional Teams	Provides intuitive tools for recurring local reports and reduces manual CRM exporting obligations.	Regional data feeds into the "Scientific Engagement Data Warehouse" to fuel global metrics.
Global Leads	Gains visibility into specific regional trends without manual intervention.	Identifies unbiased novel insight signals in one region that can pivot global strategy.
Cross-Functional	Local users can save filters and views for their specific territory.	Global dashboards track Scientific Share of Voice and strategic imperatives across the landscape.

Key Achievements: Strategic Alignment and Operational Excellence

The implementation of the Sorcero platform transformed the organization’s insight process from a manual, high-effort task into a high-value strategic asset. By automating data processing, the organization achieved significant operational efficiency and established a scalable framework for enterprise-wide medical intelligence.

12x Faster Insights: The organization achieved a 12x faster rate of insight generation, allowing teams to move from data collection to actionable decision-making with unprecedented speed.
Massive Evidence Unification: The platform successfully unified disparate silos by processing long-form unstructured content files and historical structured files of insights, creating a massive, searchable evidence pool.
Strategy-Shaping Discovery: AI-powered workflows enabled the unbiased detection of "unknown unknowns," producing critical insights that now drive global product and pipeline strategy.
Optimized Global-Local Alignment: The initiative significantly improved two-way communication, allowing global strategies to be tracked and adjusted to resonate more effectively with local regional needs.
Precision Strategic Execution: The platform now serves as a central command center for scientific engagement, allowing users across multiple countries to instantly evaluate insight signals against enriched evidence to make confident, data-driven decisions.

Conclusion: Solidifying a Global Medical Advantage

The partnership with Sorcero has successfully transformed the organization’s Medical Affairs function into a data-driven powerhouse by bridging the gap between local field medical observations and global strategic oversight. This transformation effectively removes historical information silos and manual administrative burdens, allowing the organization to focus on its primary mission: improving patient outcomes through the effective use of scientific knowledge.

Ultimately, the interplay between local and global insights has moved the organization from a reactive reporting posture to a proactive strategic one, solidifying a globalized insight platform that serves as the single source of truth for the enterprise. With the ability to evaluate signals against a global backdrop of enriched evidence, Medical Affairs now holds a decisive advantage in building trust with the healthcare community, establishing a foundation for future innovation and continued expansion utilizing new sources of data.