Leveraging AI & Unstructured Data for Enhanced KOL Engagement in Pharma

  Date:  December 12th, 2024 
  Time: 11:00 am ET   |   8:00 am PT   |   3:00 pm GMT  
  Length: 60 minutes  
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Are you still relying on traditional metrics to inform who the most influential voices are in your therapy area? What if you could predict emerging KOL influence patterns and track the shift in their network of influence using the power of AI to synthesize insights from advisory boards, congress, and social media? Learn how cross-functional teams are using these unified insights to align KOL engagement with Scientific Advocacy objectives, creating more meaningful partnerships that drive measurable impact across the organization. We'll show you practical approaches that leading companies are already using to transform their KOL relationships from transactional to truly strategic. 

In this comprehensive session, our expert speakers will guide you through:

• The AI Advantage: Discover how AI can analyze social media feeds, congress presentations, advisory board insights, and field engagement data to create a complete picture of KOL influence.

• Dynamic Segmentation: Learn how to move beyond traditional tiering to create highly targeted engagement strategies that maximize impact while optimizing resources.

• ROI Measurement Framework: Master a groundbreaking approach to quantifying the business impact of enhanced KOL engagement, from scientific impact indicators to network effect measurements.