Sorcero's white paper examines cognitive computing uses for Medical Affairs and Regulatory Affairs
Sorcero, the leader in language intelligence for life sciences, has published a white paper that discusses the challenges facing Medical Affairs and Regulatory Affairs in the new digital world. The white paper focuses on artificial intelligence (AI) solutions for life sciences and, more specifically, how cognitive computing can augment and streamline a variety of workflows.
Scarcely an industry exists that has not been caught up in the AI revolution and pharma is no exception to this trend. However, within pharma, the uptake of AI has been much greater among data-intensive teams, such as clinical and R&D, than it has among more knowledge-intensive groups, such as Medical Affairs.
Nonetheless, experts agree that due to shifting healthcare provider (HCP) interaction paradigms, Medical Affairs teams are facing unprecedented demand for frictionless access to highly personalized, unbiased content and medical information. At the same time, Medical Affairs has the responsibility to ensure the accuracy of all medical communications.
“The challenge for Medical Affairs,” said Dipanwita Das, Founder, and CEO of Sorcero, “is that most of the AI and machine learning (ML) solutions on the market today offer a ‘black box’ approach to automating workflows. Obviously, such an opaque approach is not well suited for the majority of Medical Affairs functions.”
Sorcero, on the other hand, is a cognitive computing platform that, according to Das, “is much more transparent and collaborative than other types of AI.” She said, “Sorcero has the power to really change the way Medical Affairs approach knowledge.”
According to Das, Sorcero’s core cognitive technology is built around an advisable knowledge engine designed to surface meaningful, contextual answers, coupled with a powerful validation workflow. She added, “Sorcero offers Medical Affairs a unique approach to everything from creating personalized learning pathways for new hires to providing just-in-time answers to internal and external stakeholders.”
Specifically, the white paper examines how Sorcero’s cognitive computing platform can augment and streamline six different Medical Affairs workflows, including:
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Professional learning and development
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Medical information and communications
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Personalized stakeholder interactions
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Immediate access to information
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Content research and management
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Measuring engagement, performance, and KPIs
AI in Medical Affairs and Regulatory Affairs White Paper: Overview
When it comes to bringing new AI-powered technologies into the life sciences, Medical Affairs and Regulatory Affairs can often be overlooked. However, the roles of Medical Affairs and Regulatory Affairs are expanding and evolving. There is a greater need than ever to support these teams with powerful digital tools.
What is the challenge? Many of the AI and machine learning (ML) solutions available are not designed for the roles of MA and RA functions. Without tools that make their jobs easier, teams are cautious to make a change.
Today, there are new digital platforms that are designed to support and streamline MA and RA workflows.
The absence of a sophisticated AI solution for Medical Affairs represents a missed opportunity to capitalize on the wealth of data flowing through Medical Affairs. It’s particularly striking because this data is the critical function of MA and is often framed as a problem--keeping up with the exponentially increasing amount of information generated by publications, conferences, congresses, social media, key opinion leaders (KOLs), and insights generated in the field. Medical Affairs is traditionally underserved. Teams are asked to do more with less while missing out on the technological investment made in other segments of the life sciences.
Language Intelligence steps in to fill that gap, providing analytics tools to manage the exponential growth in medical knowledge. Language Intelligence is a cutting-edge technology that enables advanced language models to work with custom ontologies to deliver powerful AI applications to a specific sector, organization, or workflow. This solution allows the most advanced AI language models to quickly become experts in workflows in Medical Affairs and Regulatory Affairs, generating value from the sector’s data and reinforcing its value both to its organization and to the key clinical decisions that determine patient outcomes.
In this free 10 page white paper, we explore the ways that AI is the new partner for Medical Affairs and Regulatory Affairs.
About Sorcero
Sorcero is on a mission to improve patient outcomes by empowering life sciences experts. Our Language Intelligence Platform enables medical affairs and regulatory affairs teams at 40% of the top 10 global life sciences enterprises to explore vast libraries of unstructured medically relevant content, illuminating the most meaningful analytics and takeaways.