Medical Science Liaisons (MSLs) are trusted subject matter experts who capture and disseminate critical insights to stakeholders. Although, at present, insight management requires several manual workflows that slow down transforming these insights into actions. Lags can represent months of valuable time and expertise - not to mention, critical delays in relaying vital information to HCPs and patients.
The article discusses the value of the length of time it takes to complete the insights cycle, or the timeframe between observation and action – the insight ‘half-life.’ It shares viewpoints from Chief Medical Officer and SVP of Global Medical Affairs OBG at Eisai and Co-founder of the Medical Affairs Professional Society (MAPS) Kirk Shepard in a recent webinar hosted by Sorcero in which he advised:
“Get together with leadership or your team to show that circle and how long it took for an insight to come in and how long it took for that to be made into an actual decision. The decay of an insight can happen very quickly, and that’s a tragedy when you see something deteriorate.”
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In The MSL Journal article, Graves examines how new innovations, notably in artificial intelligence (AI) augmented analytics, are accelerating the insights cycle and taking charge of the modern data deluge.
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