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Sorcero in The MSL Journal: What Could Faster Medical Insights Management Mean for Patient Outcomes?
Christina Cullen
Aug 1, 2022

Sorcero in The MSL Journal: What Could Faster MIM

Medical Science Liaisons (MSLs) are trusted subject matter experts who capture and disseminate critical insights to stakeholders. Although, at present, insight management requires several manual workflows that slow down transforming these insights into actions. Lags can represent months of valuable time and expertise - not to mention, critical delays in relaying vital information to HCPs and patients. 

A new article by Sorcero CCO and co-founder Richard Graves in The MSL Journal explores how a growing number of Medical Affairs teams are reexamining their insights management process.


Sorcero in The MSL JournalRead the full article: What Could Faster Medical Insights Management Mean for Patient Outcomes?


The article discusses the value of the length of time it takes to complete the insights cycle, or the timeframe between observation and action – the insight ‘half-life.’ It shares viewpoints from Chief Medical Officer and SVP of Global Medical Affairs OBG at Eisai and Co-founder of the Medical Affairs Professional Society (MAPS) Kirk Shepard in a recent webinar hosted by Sorcero in which he advised:


“Get together with leadership or your team to show that circle and how long it took for an insight to come in and how long it took for that to be made into an actual decision. The decay of an insight can happen very quickly, and that’s a tragedy when you see something deteriorate.”

>> Watch the full webinar free on-demand:Better Insights Faster: Medical Insights Management Webinar


In The MSL Journal article, Graves examines how new innovations, notably in artificial intelligence (AI) augmented analytics, are accelerating the insights cycle and taking charge of the modern data deluge.

You can read the full article here, or learn more about the ways AI analytics can help Medical Affairs unlock the full potential of its data and uncover actionable insights at superhuman speeds. 



💡 Explore the platform: Medical Insights Management - AI Analytics for Medical Affairs 




Christina Cullen

Christina is a skilled content marketer and storyteller with a knack for SEO.