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How Medical Directors Use Omnichannel Analytics
Christina Cullen
Jun 2, 2022

How Medical Directors Use Omnichannel Analytics to Stay Ahead

Medical developments and emerging data can be powerful tools for transforming how patients are treated. New innovations and processes are offering more reference points for Medical Affairs to drive decision-making. Yet, the volume and complexity of this content grow each day. Across today's widening variety of channels, Medical Affairs leadership is adapting to new best practices for capturing, analyzing, and distributing critical information to key stakeholders. 

Medical Directors can spend hours connecting and analyzing internal and external data, as well as valuable third-party tools. They often sift through slideshows, reports, and spreadsheets to track and illustrate their teams’ progress and impact on physician sentiment and patient outcomes. This multichannel approach funnels together important data. But, as it all comes down from different streams, it takes time to pull it together into a clear story. 

The latest advancements in artificial intelligence are enabling Medical Affairs to shift from a multichannel approach to an omnichannel approach. Rather than using multiple online and offline tracking and reporting methods, Medical Affairs can gain a strategic advantage and clarity across their disease and therapeutic areas by bringing together advanced analytics for all areas of scientific engagement into one dashboard. What are some of the benefits of transitioning to omnichannel analytics? 


Centralize searches and data into one platform for clarity and ease 

Medical Affairs is built upon teams of expert scientific and medical professionals whose background and experience enable them to analyze and interpret complex data. Digital platforms including CRMs, KOL software, and custom-built solutions bring tremendous value to their existing knowledge base. It can still cost valuable hours to synthesize data from each of these sources for analysis and reporting. 

Medical Affairs must monitor the market, as well as their own direct engagement. To reduce the manual burden, omnichannel analytics advance this process by: 

  • Cutting down the hours spent monitoring multiple data sources into minutes 
  • Giving teams time back to manage their workload and focus on areas of expertise
  • Underscoring key strategic imperatives to review with internal teams and consultants
  • Capturing trends, progress, and areas of impact across therapeutic areas

Delivering Clarity: Medical Affairs uses the advanced artificial intelligence capabilities of Clarity Medical Analytics to run all searches and automatically compile data across streams. Customized dashboards present all key metrics in real-time. With AI-augmented analytics, Medical Affairs can track and visualize medical content at scale. This spans literature, clinical trials, congresses, social media, CRM data, medical insights, and internal data lakes.

See how it works: Take a tour of Clarity Medical Analytics


Integrate Data into Presentations and Reports in Real-Time

Medical Affairs presents and reports to diverse sets of stakeholders, and personalization is often valued. The manual process of tailoring each report on a case-by-case basis can add an immense amount of time and effort to an already mounting workload. This is particularly true if real-time updates are factored into the equation.

The right omnichannel analytics platform will not only bring together data as it comes in but enable Medical Directors to generate automatic reports and slideshow presentations. Faster than ever before, teams can advance:

  • Scientific engagement: Leverage relevant data for each engagement opportunity
  • Gap Analyses: Perform gap analyses to find any areas of discordance
  • HCPs and Patients: Uncover and respond quicker to scientific and clinical data 

Delivering Clarity: The Clarity Medical Analytics omnichannel dashboard speeds up how Medical Affairs leadership tracks efficacy and workflows, enabling teams to be 10x more productive. One real-world example shows that in the time that it used to take to make 1 slideshow deck, teams can make 6 by using the report builder to automatically export graphs, charts, and metrics that present omnichannel analytics. 


See a Clearer Picture of Therapeutic Area and Patient Needs

In order to effectively track patient treatment trends, Medical Affairs leadership pays close attention to peer-reviewed literature and updated streams of information. Even so, gaining a full understanding of the patient journey can be challenging to connect across multiple streams of data. Omnichannel analytics help form a strategy around a holistic view by integrating: 

  1. Peer-reviewed literature
  2. Clinical trials
  3. Congresses
  4. Drug labels
  5. Advisory boards
  6. Medical guidelines
  7. CRMs
  8. Social media 
  9. Internal data

The omnichannel overview provides Medical Affairs with the real story for a therapeutic area so they can use integrated data to guide strategic decision-making and actions. With the right data strategy, connected data sets can lead the focus toward the ultimate goal of improving patient outcomes. 

Delivering Clarity: Using Clarity Medical Analytics, all functions of Medical Affairs can tap deeper into therapeutic areas and patient needs. Omnichannel analytics demonstrate progress against medical strategies, placing confidence in the hands of leadership, demonstrating value, saving significant time, and instilling a deeper focus on the patient. 

See how it works: Take a tour of Clarity Medical Analytics today or schedule a discovery call with the Sorcero team.





Christina Cullen

Christina is a skilled content marketer and storyteller with a knack for SEO.